{"id":9135,"date":"2022-03-11T11:49:48","date_gmt":"2022-03-11T08:49:48","guid":{"rendered":"https:\/\/www.ygslaw.com\/?p=9135"},"modified":"2025-05-07T18:48:47","modified_gmt":"2025-05-07T15:48:47","slug":"ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik","status":"publish","type":"post","link":"https:\/\/www.ygslaw.com\/tr\/ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik\/","title":{"rendered":"Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi’nde De\u011fi\u015fiklik"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik (\u201cY\u00f6netmelik\u201d) 1 \u015eubat 2022 tarihli ve 31737 say\u0131l\u0131 Resm\u00ee Gazete\u2019de yay\u0131nlanarak 01.03.2022 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015ftir.<\/p>\n

Yap\u0131lan de\u011fi\u015fikliklerle ticari reklamlara ve haks\u0131z ticari uygulamalara ili\u015fkin de\u011fi\u015fiklikler yap\u0131larak t\u00fcketicinin korunmas\u0131 ama\u00e7lanmaktad\u0131r.<\/p>\n

1. T\u0130CAR\u0130 REKLAMLARA DA\u0130R DE\u011e\u0130\u015e\u0130KL\u0130KLER <\/strong><\/p>\n

1.1. Temel \u0130lkeler.<\/strong> Y\u00f6netmelik\u2019in ticari reklamlara ili\u015fkin genel esaslar\u0131n d\u00fczenlendi\u011fi temel ilkeler ba\u015fl\u0131kl\u0131 5. maddesindeki \u2018\u2019Reklamlar, hastalar\u0131n tedavi \u00f6ncesi ve sonras\u0131na ait ifade ya da g\u00f6r\u00fcnt\u00fcler i\u00e7eremez\u2019\u2019 d\u00fczenlemesi y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131lm\u0131\u015ft\u0131r.<\/p>\n

1.2. Ki\u015fiselle\u015ftirilmi\u015f Fiyat Reklamlar\u0131.<\/strong> De\u011fi\u015fiklik ile Y\u00f6netmelik\u2019in Fiyat Bilgisi \u0130\u00e7eren Reklamlar ba\u015fl\u0131kl\u0131 13. Maddesine eklenen<\/p>\n

“Bir mal veya hizmete ili\u015fkin olarak t\u00fcketicinin sat\u0131n alma davran\u0131\u015f\u0131 ve di\u011fer ki\u015fisel verileri analiz edilerek sunulan fiyat\u0131n ki\u015fiselle\u015ftirilmi\u015f fiyat oldu\u011fu kabul edilir. T\u00fcketiciye bu \u015fekilde bir fiyat sunulmas\u0131 durumunda, bu hususa ili\u015fkin bilgi ile o mal veya hizmet ile ilgili olarak sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131 taraf\u0131ndan belirlenen g\u00fcncel sat\u0131\u015f fiyat\u0131na ve ki\u015fiselle\u015ftirilmi\u015f fiyata ayn\u0131 alanda yer verilir.”<\/p>\n

d\u00fczenlemesi ile, mevzuatta, ilk kez ki\u015fiselle\u015ftirilmi\u015f fiyat kavram\u0131 tan\u0131mlanm\u0131\u015ft\u0131r.<\/p>\n

Yukar\u0131da a\u00e7\u0131kland\u0131\u011f\u0131 \u00fczere, Y\u00f6netmelik ki\u015fiselle\u015ftirilmi\u015f fiyat kavram\u0131n\u0131, reklam verenler taraf\u0131ndan, t\u00fcketicinin ki\u015fisel verilerinin analiz edilmesi ve t\u00fcketicinin internet ortam\u0131ndaki al\u0131\u015fveri\u015f ge\u00e7mi\u015fleri ile al\u0131\u015fkanl\u0131klar\u0131n\u0131n saptanmas\u0131 sonucu t\u00fcketiciye sunulan fiyat olarak tan\u0131mlamaktad\u0131r.<\/p>\n

Bilindi\u011fi \u00fczere, reklam verenler, internet \u00fczerinden \u00e7erez uygulamalar\u0131 yolu ile belirli algoritmalara dayanarak t\u00fcketiciye veya t\u00fcketici gruplar\u0131na \u00f6zel fiyatlar \u00f6ne s\u00fcrmektedirler. Nitekim, Y\u00f6netmelik ile bu y\u00f6ntem hukuken tan\u0131mlanm\u0131\u015ft\u0131r ve reklam verenlere, ki\u015fiselle\u015ftirilmi\u015f fiyat sunduklar\u0131 t\u00fcketiciyi bu husus hakk\u0131nda bilgilendirme ve t\u00fcketiciye sunduklar\u0131 mal veya hizmetin g\u00fcncel sat\u0131\u015f fiyat\u0131n\u0131n da ayr\u0131ca belirtmeleri y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirilmi\u015ftir.<\/p>\n

1.3. \u0130ndirimli Sat\u0131\u015f Reklamlar\u0131.<\/strong> Y\u00f6netmelik\u2019in 14. maddesinin 3. f\u0131kras\u0131,<\/p>\n

“Bir mal veya hizmetin indirimden \u00f6nceki sat\u0131\u015f fiyat\u0131n\u0131n tespitinde indirimin uyguland\u0131\u011f\u0131 tarihten \u00f6nceki otuz g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat esas al\u0131n\u0131r. Meyve ve sebze gibi \u00e7abuk bozulabilen mallara ili\u015fkin reklamlarda indirimin miktar\u0131 veya oran\u0131 hesaplan\u0131rken, indirimli fiyattan bir \u00f6nceki fiyat esas al\u0131n\u0131r. Bu hususlara ili\u015fkin ispat k\u00fclfeti reklam verene aittir.”<\/p>\n

h\u00fckm\u00fcn\u00fc getirmektedir. Nitekim, an\u0131lan h\u00fck\u00fcm ile, reklam verenlerin, \u00f6zellikle son d\u00f6nemlerde ya\u015fanan d\u00f6viz kuru hareketleri ve enflasyon sebebiyle mal veya hizmet fiyatlar\u0131nda art\u0131\u015f yap\u0131p akabinde \u00fcr\u00fcn fiyat\u0131n\u0131 indirmek yoluyla t\u00fcketicilerde \u00fcr\u00fcn fiyat\u0131n\u0131n \u201cindirimli oldu\u011fu\u201d alg\u0131s\u0131n\u0131 yaratarak yan\u0131ltmas\u0131 \u00f6nlenmek istenmi\u015ftir. Bu ama\u00e7 do\u011frultusunda reklam verenlere, yeni indirim miktar\u0131n\u0131, fiyat indirimi uygulad\u0131klar\u0131 tarihten \u00f6nceki otuz g\u00fcn (30) i\u00e7inde uygulad\u0131klar\u0131 en d\u00fc\u015f\u00fck fiyat \u00f6l\u00e7\u00fc al\u0131nmak suretiyle g\u00f6sterme y\u00fck\u00fcml\u00fc\u011f\u00fc getirilmi\u015ftir.<\/p>\n

Meyve ve sebze gibi \u00e7abuk bozulabilen mallar i\u00e7inse farkl\u0131 bir d\u00fczenleme yoluna gidilerek indirimli fiyattan bir \u00f6nceki fiyat\u0131n esas al\u0131naca\u011f\u0131 kabul edilmi\u015ftir.<\/p>\n

1.4. Finansal Hizmetlere \u0130li\u015fkin Reklamlar.<\/strong> Y\u00f6netmelik\u2019in 25. maddesine eklenen f\u0131kra uyar\u0131nca, bir mal veya hizmetin, ba\u011fl\u0131 kredi ile sat\u0131\u015fa sunuldu\u011funun belirtildi\u011fi reklamlarda,<\/p>\n

a.<\/strong> kredinin vadesi;
\nb.<\/strong> faiz oran\u0131;
\nc.<\/strong> t\u00fcketiciye toplam maliyetinin ayl\u0131k ve y\u0131ll\u0131k y\u00fczde de\u011feri; ve
\nd.<\/strong> geri \u00f6deme ko\u015fullar\u0131na y\u00f6nelik bilgiler<\/p>\n

de reklam\u0131n yay\u0131nland\u0131\u011f\u0131 alanda ya da bir ba\u011flant\u0131 veya uyar\u0131 i\u015fareti ile t\u00fcketicilerin y\u00f6nlendirilece\u011fi bir internet sitesinde veya a\u00e7\u0131l\u0131r ekranda verilmelidir.<\/p>\n

1.5. Reklama \u0130li\u015fkin \u00d6zel D\u00fczenlemesi Bulunan Mal veya Hizmetler.<\/strong> Reklama ili\u015fkin kendi \u00f6zel d\u00fczenlemesi bulunan mal veya hizmetler ile ilgili d\u00fczenlenen Y\u00f6netmelik\u2019in 26. maddesi kapsam\u0131na biyosidal \u00fcr\u00fcnler<\/em> de eklenmi\u015ftir. Buna g\u00f6re:<\/p>\n

“\u0130la\u00e7lar, be\u015feri t\u0131bbi \u00fcr\u00fcnler, t\u0131bbi cihazlar, sa\u011fl\u0131k hizmetleri, g\u0131dalar, takviye edici g\u0131dalar, kozmetik ve temizlik \u00fcr\u00fcnleri, biyosidal \u00fcr\u00fcnler t\u00fct\u00fcn mamulleri ve alkoll\u00fc i\u00e7kiler gibi reklama ili\u015fkin \u00f6zel d\u00fczenlemesi bulunan mal veya hizmetlerin reklamlar\u0131, ilgili mevzuat\u0131nda yer alan reklam ve tan\u0131t\u0131mla ilgili di\u011fer h\u00fck\u00fcmlere de uygun olmal\u0131d\u0131r.”<\/p>\n

2. HAKSIZ T\u0130CAR\u0130 UYGULAMALARA DA\u0130R DE\u011e\u0130\u015e\u0130KL\u0130KLER<\/strong><\/p>\n

2.1. Yeni Eklenen 28\/A 28\/B VE 28\/C Maddeleri.<\/strong> De\u011fi\u015fiklik ile Y\u00f6netmelik\u2019in 3. k\u0131sm\u0131nda yer alan Haks\u0131z Ticari Uygulamalar ba\u015fl\u0131kl\u0131 28. maddesinin devam\u0131na 28\/A, 28\/B ve 28\/C \u015feklinde yeni maddeler eklenmi\u015ftir. D\u00fczenleme sonucunda Y\u00f6netmelik a\u015fa\u011f\u0131da belirtilen s\u0131ralamada de\u011fi\u015fmi\u015ftir.<\/p>\n

a. S\u0131ralama uygulamalar\u0131.<\/strong> Y\u00f6netmelik\u2019e 28\/A numaras\u0131yla eklenen d\u00fczenlemenin,<\/p>\n

“1)<\/strong> \u0130nternet ortam\u0131nda sat\u0131\u015fa sunulan bir mal veya hizmetin fiyat, nitelik ve benzeri hususlar\u0131nda kar\u015f\u0131la\u015ft\u0131rma yap\u0131larak s\u0131ralama yap\u0131lmas\u0131 durumunda, s\u0131ralaman\u0131n hangi \u00f6l\u00e7\u00fctler dikkate al\u0131narak olu\u015fturuldu\u011funa ili\u015fkin bilgiye ayn\u0131 alanda ya da bir ba\u011flant\u0131 veya uyar\u0131 i\u015fareti ile t\u00fcketicilerin y\u00f6nlendirilerek ayr\u0131nt\u0131l\u0131 bilgi alabilece\u011fi a\u00e7\u0131l\u0131r ekranda kolayca g\u00f6r\u00fcnebilecek \u015fekilde yer verilir.<\/p>\n

2)<\/strong> Reklam veya sponsorluk ve benzeri anla\u015fmalara dayan\u0131larak g\u00f6sterilen s\u0131ralama sonu\u00e7lar\u0131nda reklam ibaresine yer verilmesi zorunludur.”<\/p>\n

h\u00fckm\u00fc incelendi\u011finde, h\u00fck\u00fcm ile, bir mal veya hizmetin internet ortam\u0131nda fiyat, nitelik ve benzeri di\u011fer \u00f6zellikler dikkate al\u0131narak bir ba\u015fka \u00fcr\u00fcn ile kar\u015f\u0131la\u015ft\u0131rmas\u0131 yap\u0131larak s\u0131ralamaya tabi tutuldu\u011fu hallerde, kar\u015f\u0131la\u015ft\u0131rman\u0131n hangi parametreler kullanarak olu\u015fturuldu\u011funun belirtilmesi zorunlulu\u011fu getirilmi\u015ftir.<\/p>\n

Ayr\u0131ca reklam veya sponsorlu\u011fa dayanan kar\u015f\u0131la\u015ft\u0131rmal\u0131 s\u0131ralamalarda reklam ibaresine yer verilmesi kural\u0131 getirilerek t\u00fcketicin yan\u0131lt\u0131lmas\u0131 engellenmi\u015ftir.<\/p>\n

b. T\u00fcketici de\u011ferlendirmeleri.<\/strong> Y\u00f6netmelik\u2019e 28\/B numaras\u0131yla eklenen d\u00fczenlemenin,<\/p>\n

“1)<\/strong> \u0130nternet ortam\u0131nda, sat\u0131c\u0131 ve sa\u011flay\u0131c\u0131lar ya da bunlar ad\u0131na mesafeli s\u00f6zle\u015fme kurulmas\u0131na arac\u0131l\u0131k eden arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan, t\u00fcketicilerin bir mal veya hizmete ya da sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lara ili\u015fkin de\u011ferlendirme yapmas\u0131na imk\u00e2n sa\u011flanmas\u0131 durumunda; bu de\u011ferlendirmelerin, sadece ilgili mal veya hizmeti sat\u0131n alanlar taraf\u0131ndan yap\u0131lmas\u0131na izin verilir.<\/p>\n

(2)<\/strong> Bu de\u011ferlendirmelerin yay\u0131nlanmas\u0131na ili\u015fkin belirlenen esas ve kurallara de\u011ferlendirmelerin yay\u0131nland\u0131\u011f\u0131 alanda ya da bir ba\u011flant\u0131 veya uyar\u0131 i\u015fareti ile t\u00fcketicilerin y\u00f6nlendirildi\u011fi a\u00e7\u0131l\u0131r ekranda yer verilir.<\/p>\n

(3)<\/strong> T\u00fcketici de\u011ferlendirmeleri, gerekli incelemeler yap\u0131ld\u0131ktan sonra olumlu ya da olumsuz ayr\u0131m\u0131 yap\u0131lmaks\u0131z\u0131n en az bir y\u0131l s\u00fcre ile herhangi bir y\u00f6nlendirme yap\u0131lmadan tarih, de\u011ferlendirme notu, sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131ya g\u00f6re s\u0131ralanma gibi objektif bir \u00f6l\u00e7\u00fcte g\u00f6re yay\u0131nlan\u0131r. Belirlenen esas ve kurallar \u00e7er\u00e7evesinde yay\u0131nlanmas\u0131na izin verilmeyen t\u00fcketici de\u011ferlendirmelerine ili\u015fkin hususlar de\u011ferlendirmeyi yapan t\u00fcketiciye derhal bildirilir.<\/p>\n

(4)<\/strong> \u0130lgili mevzuat\u0131na ayk\u0131r\u0131 sa\u011fl\u0131k beyan\u0131 i\u00e7eren t\u00fcketici de\u011ferlendirmeleri yay\u0131nlanamaz.<\/p>\n

(5)<\/strong> De\u011ferlendirme yap\u0131lan mal veya hizmet ile ilgili ya\u015fanan t\u00fcketici ma\u011fduriyetinin sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131 taraf\u0131ndan giderildi\u011finin t\u00fcketici ya da sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131 taraf\u0131ndan bildirilmesi halinde bu durum, gerekli do\u011frulama yap\u0131ld\u0131ktan sonra ilk de\u011ferlendirmeyle ayn\u0131 yerde gecikmesizin yay\u0131nlan\u0131r.<\/p>\n

(6)<\/strong> Bir mal veya hizmetin sat\u0131\u015f\u0131n\u0131 art\u0131rmak amac\u0131yla do\u011fru olmayan de\u011ferlendirmelerin yap\u0131lmas\u0131na ya da mal veya hizmeti onaylayan ifadelerin kullan\u0131lmas\u0131na y\u00f6nelik ger\u00e7ek veya t\u00fczel ki\u015fiyle anla\u015fma yap\u0131lamaz ya da hizmet sat\u0131n al\u0131namaz.”<\/p>\n

h\u00fckm\u00fc incelendi\u011finde, internet ortam\u0131nda bir mal veya hizmete ya da sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lara ili\u015fkin de\u011ferlendirmelerin sadece mal veya hizmeti sat\u0131n alan ki\u015filer taraf\u0131ndan yap\u0131labilece\u011finin d\u00fczenleme alt\u0131na al\u0131nd\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. An\u0131lan d\u00fczenleme ile, internet ortam\u0131nda yap\u0131lan de\u011ferlendirmelerin do\u011frulu\u011funun sa\u011flanmas\u0131, olumlu-olumsuz t\u00fcm de\u011ferlendirmelerin yay\u0131nlanmas\u0131 sa\u011flanarak t\u00fcketicilerin sat\u0131n alma iradesinin sakatlanmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi ama\u00e7lanmaktad\u0131r. Nitekim, an\u0131lan maddenin 5. f\u0131kras\u0131na g\u00f6re, internet \u00fczerinden sat\u0131\u015f yapan ve t\u00fcketici de\u011ferlendirmelerine yer veren her kurum bu d\u00fczenlemedeki y\u00fck\u00fcml\u00fcl\u00fckleri yerine getirmek zorundad\u0131r ki bu d\u00fczenlemeyle sadece sat\u0131c\u0131lara de\u011fil hizmet sa\u011flay\u0131c\u0131 ve arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131na da sorumluluklar getirilmi\u015f bulunmaktad\u0131r.<\/p>\n

c. T\u00fcketici \u015fik\u00e2yetlerinin yay\u0131nlamas\u0131na ili\u015fkin uygulamalar.<\/strong> Y\u00f6netmelik\u2019e 28\/C numaras\u0131yla eklenen d\u00fczenleme incelendi\u011finde,<\/p>\n

“1) Esas faaliyet alan\u0131 internet ortam\u0131nda bir mal veya hizmete ya da o mal veya hizmetin sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lar\u0131na ili\u015fkin de\u011ferlendirme niteli\u011findeki t\u00fcketici \u015fik\u00e2yetlerinin yay\u0131nlanmas\u0131na imk\u00e2n sa\u011flamak olan \u015fik\u00e2yet platformlar\u0131 taraf\u0131ndan 28\/B maddesinde belirtilen y\u00fck\u00fcml\u00fcl\u00fcklere ilave olarak;<\/p>\n

a) Hakk\u0131nda de\u011ferlendirme yap\u0131lan sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lara, de\u011ferlendirmenin yay\u0131nlanmas\u0131ndan \u00f6nce a\u00e7\u0131klama yapma veya cevap verme hakk\u0131n\u0131 kullanabilmeleri i\u00e7in en az yetmi\u015f iki saat s\u00fcre tan\u0131n\u0131r.<\/p>\n

b) De\u011ferlendirmeler, bu s\u00fcre dolmadan \u00f6nce veya ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131n\u0131n anla\u015f\u0131lmas\u0131 halinde yay\u0131nlanmaz.<\/p>\n

c) De\u011ferlendirmeye ili\u015fkin a\u00e7\u0131klama yapma ve cevap verme hakk\u0131n\u0131 kullanacak olan sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lara platforma \u00fcyelik, \u00fccret alma ve benzeri uygulamalara ba\u011fl\u0131 olmaks\u0131z\u0131n etkin bir ileti\u015fim y\u00f6ntemi sa\u011flan\u0131r.”<\/p>\n

denilerek, esas faaliyeti t\u00fcketici \u015fikayetlerini yay\u0131nlamak olan \u015fikayet platformlar\u0131na 28\/B f\u0131kras\u0131na ilave olarak ba\u015fkaca y\u00fck\u00fcml\u00fcl\u00fckler getirildi\u011fi anla\u015f\u0131lmaktad\u0131r. De\u011fi\u015fiklikle beraber, \u015fik\u00e2yet platformlar\u0131nda sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lara y\u00f6nelik yap\u0131lan de\u011ferlendirmelerin yay\u0131nlanmas\u0131ndan \u00f6nce, muhatap sat\u0131c\u0131 ve sa\u011flay\u0131c\u0131lara, en az 72 saat olmak \u00fczere, cevap verme hakk\u0131 tan\u0131nm\u0131\u015ft\u0131r. Ayr\u0131ca sat\u0131c\u0131 ve sa\u011flay\u0131c\u0131lar, s\u00f6z konu platformlara \u00fcyelik ve \u00fccret \u00f6deme gibi zorunluluklar olmadan cevap verme ve a\u00e7\u0131klama yapma hakk\u0131n\u0131 kullanabilecektir.<\/p>\n

2.2. Aldat\u0131c\u0131 Ticari Uygulamalar.<\/strong> Y\u00f6netmelik\u2019in Ek k\u0131sm\u0131nda bulunan Haks\u0131z Ticari Uygulama Olarak Kabul Edilen \u00d6rnek Uygulamalar ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmde yer alan, aldat\u0131c\u0131 ticari uygulamalar\u0131n say\u0131ld\u0131\u011f\u0131 \u2018\u2019Aldat\u0131c\u0131 Ticari Uygulamalar\u201d k\u0131sm\u0131n\u0131n 19. bendinde de\u011fi\u015fiklik yap\u0131lm\u0131\u015ft\u0131r.<\/p>\n

Yeni d\u00fczenleme incelendi\u011finde, \u00f6ncelikle, bentte yer alan \u201cGirdi maliyeti ve d\u00f6viz kuru art\u0131\u015f\u0131 gibi fiyat de\u011fi\u015fimlerinden etkilenmemesine ra\u011fmen bu durumlardan etkileniyormu\u015f gibi hareket ederek t\u00fcketiciye sunulan mal veya hizmetin sat\u0131\u015f fiyat\u0131nda hakl\u0131 bir gerek\u00e7e olmaks\u0131z\u0131n art\u0131\u015f yapmak\u201d ibaresinin y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Bu bendin kald\u0131r\u0131lma sebebi olarak, Haks\u0131z Fiyat De\u011ferlendirme Kurulu\u2019nun (\u201cKurul\u201d) varl\u0131\u011f\u0131 g\u00f6sterilebilir zira girdi maliyeti ve d\u00f6viz kuru art\u0131\u015f\u0131 gibi fiyat de\u011fi\u015fimlerinden etkilenmemesine ra\u011fmen bu durumlardan etkileniyormu\u015f gibi g\u00f6r\u00fcnen t\u00fcketiciye sunulan mal veya hizmetin sat\u0131\u015f fiyat\u0131nda hakl\u0131 bir gerek\u00e7e olmaks\u0131z\u0131n art\u0131\u015f yap\u0131lmas\u0131n\u0131 incelemek art\u0131k Haks\u0131z Fiyat De\u011ferlendirme Kurulu\u2019nun g\u00f6rev ve yetki alan\u0131ndad\u0131r.<\/p>\n

Yine d\u00fczenleme ile Aldat\u0131c\u0131 Ticari Uygulamalar ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcme,<\/p>\n

“Sat\u0131n alma s\u00fcrecini otomatikle\u015ftiren bir yaz\u0131l\u0131m kullanmak suretiyle spor, tiyatro, s\u00f6yle\u015fi gibi etkinlik biletlerini, belirlenen limitlerin d\u0131\u015f\u0131nda sat\u0131n alarak t\u00fcketicilere yeniden veya daha y\u00fcksek fiyatla sat\u0131\u015fa sunmak ve internet ortam\u0131nda bir mal veya hizmete ili\u015fkin y\u00f6nlendirici ara y\u00fcz tasar\u0131mlar\u0131, se\u00e7enekler ya da ifadeler gibi ara\u00e7larla t\u00fcketicilerin karar verme veya se\u00e7im yapma iradesini olumsuz etkileyen ya da normal \u015fartlar alt\u0131nda verece\u011fi kararda sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131 lehine de\u011fi\u015fikliklere yol a\u00e7may\u0131 hedefleyen y\u00f6ntemler kullanmak aldat\u0131c\u0131 ticari uygulama olarak kabul edilmi\u015ftir.”<\/p>\n

h\u00fckm\u00fc eklenmi\u015ftir. Bu h\u00fck\u00fcm ile \u00fcr\u00fcn fiyatlar\u0131 ve m\u00fc\u015fteriler \u00fczerinde manip\u00fclasyonlar\u0131 ve karaborsa gibi haks\u0131z uygulamalar\u0131n \u00f6n\u00fcne ge\u00e7ilmek istendi\u011fi anla\u015f\u0131lmaktad\u0131r.<\/p>\n

2.3. K\u0131lavuzlar\u0131n Haz\u0131rlanmas\u0131.<\/strong> Y\u00f6netmelik\u2019in 4. k\u0131sm\u0131na \u2018\u2019K\u0131lavuzlar\u0131n Haz\u0131rlanmas\u0131\u2019\u2019 ba\u015fl\u0131kl\u0131 ek madde eklenmi\u015f olup an\u0131lan madde ile Reklam Kurulu\u2019na ticari reklam ve haks\u0131z ticari uygulamalara kar\u015f\u0131 t\u00fcketiciyi korumaya y\u00f6nelik k\u0131lavuzlar haz\u0131rlama ve Ticaret Bakanl\u0131\u011f\u0131 internet sitesinde yay\u0131nlama y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirilmektedir ki k\u0131lavuz h\u00fck\u00fcmleri, Y\u00f6netmelik\u2019le birlikte uygulama bulacakt\u0131r.<\/p>\n

3. SONU\u00c7<\/strong><\/p>\n

Yap\u0131lan yeni d\u00fczenlemelerden anla\u015f\u0131laca\u011f\u0131 \u00fczere, e-ticaret sekt\u00f6r\u00fcn\u00fcn h\u0131zla b\u00fcy\u00fcmesi dikkate al\u0131nm\u0131\u015f ve hukuki bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirilerek Y\u00f6netmelik\u2019in kapsam\u0131 geni\u015fletilerek gri alanlar giderilmeye \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. De\u011fi\u015fiklikler ile birlikte, sat\u0131c\u0131lara, hizmet sa\u011flay\u0131c\u0131lar\u0131na, arac\u0131 hizmet sa\u011flay\u0131c\u0131lar\u0131na ve \u015fik\u00e2yet platformlar\u0131na y\u00fck\u00fcml\u00fcl\u00fckler getirilmi\u015ftir. Bu sayede hem t\u00fcketicilerin hem mal ve hizmet sa\u011flayan ki\u015filerin ya\u015fayabilece\u011fi s\u0131k\u0131nt\u0131lar\u0131n \u00f6n\u00fcne ge\u00e7ilmesi hedeflenmi\u015ftir.<\/p>\n

Detayl\u0131 bilgilendirme i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik (\u201cY\u00f6netmelik\u201d) 1 \u015eubat 2022 tarihli ve 31737 say\u0131l\u0131 Resm\u00ee Gazete\u2019de yay\u0131nlanarak 01.03.2022 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015ftir. Yap\u0131lan de\u011fi\u015fikliklerle ticari reklamlara ve haks\u0131z ticari uygulamalara ili\u015fkin de\u011fi\u015fiklikler yap\u0131larak t\u00fcketicinin korunmas\u0131 ama\u00e7lanmaktad\u0131r. 1. T\u0130CAR\u0130 REKLAMLARA DA\u0130R DE\u011e\u0130\u015e\u0130KL\u0130KLER 1.1. Temel \u0130lkeler. Y\u00f6netmelik\u2019in ticari reklamlara ili\u015fkin genel esaslar\u0131n d\u00fczenlendi\u011fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"yoast_head":"\nTicari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi'nde De\u011fi\u015fiklik | YGS Attorney Partnership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ygslaw.com\/tr\/ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi'nde De\u011fi\u015fiklik | YGS Attorney Partnership\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik (\u201cY\u00f6netmelik\u201d) 1 \u015eubat 2022 tarihli ve 31737 say\u0131l\u0131 Resm\u00ee Gazete\u2019de yay\u0131nlanarak 01.03.2022 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015ftir. Yap\u0131lan de\u011fi\u015fikliklerle ticari reklamlara ve haks\u0131z ticari uygulamalara ili\u015fkin de\u011fi\u015fiklikler yap\u0131larak t\u00fcketicinin korunmas\u0131 ama\u00e7lanmaktad\u0131r. 1. T\u0130CAR\u0130 REKLAMLARA DA\u0130R DE\u011e\u0130\u015e\u0130KL\u0130KLER 1.1. Temel \u0130lkeler. Y\u00f6netmelik\u2019in ticari reklamlara ili\u015fkin genel esaslar\u0131n d\u00fczenlendi\u011fi […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ygslaw.com\/tr\/ticari-reklam-ve-haksiz-ticari-uygulamalar-yonetmeliginde-degisiklik\/\" \/>\n<meta property=\"og:site_name\" content=\"YGS Attorney Partnership\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-11T08:49:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T15:48:47+00:00\" \/>\n<meta name=\"author\" content=\"Adv. 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